Hungry downtown shoppers stopping into Barneys New York in Chelsea after work need no longer envy the store’s uptown counterpart: Freds Downtown at Barneys is now open for dinner service Monday through Saturday, beginning today.
Helmed by chef Mark Strausman, the restaurant has been serving lunch since its March launch. (Its uptown location has served as an iconic power lunch spot where hedge funders, fashion editors and socialites enjoy the rubbernecking as much as they enjoy the kale salad.)
For dinner, Freds is still serving up the classic Italian-inspired fare that have become favorites at its uptown Madison Avenue location as well as the Chicago and Los Angeles stores — Estelle’s Chicken Soup and Lasagna alla Bolognese are the go-to’s for Freds loyalists — as well as dishes unique to the Chelsea location. New menu items will include a spring carrot tortellini dressed in a ginger butter sauce; Mark’s country pate, made with homemade local pork and liver pâte and served with bruschetta, and a zuppa ai frutti di mare, composed of assorted shellfish and local fish, pooled in a spicy lobster and saffron broth.
Freds has also rolled out a more extensive cocktail program to accompany the start of its dinner service. The Chelsea, a newbie and a nod to the neighborhood, is unique to the downtown store and is a concoction of crop cucumber vodka, St. Germain, green grapes, lemon and seltzer.
The retailer’s Chelsea location, designed by Steven Harris Architects, opened in February. Freds is located on the third floor and features a wall of jacaranda rosewood harvested from an Oscar Niemeyer house in São Paulo, a 30-foot onyx marble bar, terrazzo floors and large-scale mural painted by Los Angeles artist Conor Thompson. Restaurant staff don black uniforms designed by Tony Melillo of ATM Anthony Thomas Melillo.
Dinner service starts at 5:30 p.m. and, to ever the downtown hot spot, will continue service until 10 p.m.
RELATED STORY: Tomoko Ogura Leaves Barneys New York as Fashion Director >>