Apparently even Mark Zuckerberg has a sense of humor about his dry fashion sense. In what appears to be an April Fools’ Day prank, the Facebook cofounder and chief executive officer unveiled a capsule collection with H&M via markforhm.com. The name of the faux collection seems to convey the ethos behind Zuckerberg’s oft-mocked hoodie-T-shirt-jeans uniform, as it’s titled “One less thing to think about in a morning.” There is also “Mark Zuckerberg x H&M” signage on the Web site.
When asked for comment, an H&M spokesman said the retailer has no association with the site, adding, “We also note that today is April 1.”
The lineup is described as a “gender-neutral minimalistic range” that was “inspired by Mark’s beliefs that making even the easiest decisions (like what to wear or what to eat for breakfast) consume mental energy and gets in the way of doing more important things.” Strangely, it appears to be a hoodie-less range. The collection is purchased in “pack” increments, which includes seven basic grey crew-neck tees and one pair of medium-wash jeans. According to the Web site, it is a “re-issuing of iconic pieces from H&M basics” that will be available for purchase online and in 250 stores internationally starting May 1.
Happy April Fools’ Day.