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Walking around trade fairs can take a physical toll, but guests at the Four Seasons Hotel this fall will find a soothing new rejuvenation station. A 8,611-square-foot urban spa opened in July, designed by architect Patricia Urquiola.

This story first appeared in the July 25, 2012 issue of WWD. Subscribe Today.

A well-appointed 1,722-square-foot fitness facility is open around the clock, and sessions with a yoga instructor or personal trainer are available. Swimmers can take advantage of the 46-by-11-foot indoor pool, or lounge in the Turkish bath or the sauna and Jacuzzi.

La Prairie’s new Total Luxury Experience is an exclusive 250-euro ($300) treatment available only at the spa. It includes a glass of Champagne, a massage and a pearly Skin Caviar Liquid Lift applied by a spa therapist. Special treatments from Australian company Sodashi are also on hand.

And for finishing touches, there’s a nail salon for a manicure or pedicure, and the Rossano Ferretti hair salon to keep the look fresh.

— Cynthia Martens

Four Seasons Hotel Milano
6/8 Via Gesù, 20121
Tel.: +39-02-77-081-100
Open: Monday through Sunday, 8 a.m. to 10 p.m. Beauty area open 9 a.m. to 9 p.m. Fitness area open 24 hours a day.
Spa manager: Natalia Boiarciuc.

NEXT: Au Cabaret Vert >>

RELATED STORY: Milan Trade Show Preview, Ones to Watch >>




Owner Giulia Ranuzzi attended college in Chicago and lived in Paris for several years before setting up shop in Milan and lining her shelves with eco-friendly international merchandise. The French connection is evident — the name is from a sonnet by Arthur Rimbaud — but one might guess the inspiration is Provence rather than the capital, given the breezy decor of small potted plants and framed images of tomatoes and seasonal fruits along the wall.

Jeans from swinging London brand MiH and Ralph Lauren’s Denim & Supply line, Ethiopian calfskin bags with tie-dye patterns and bohemian maxidresses from Kenya are casually displayed on wooden crates and metal racks, while assorted bronze rings and delicate necklaces are shown at the front counter.

Ranuzzi’s own brand, BiBio, features organic cashmere sweaters, scarves and hats, all produced without harming the Hircus goat kids that provide the fleece — each is combed only once — and naturally dyed with ingredients such as onions, licorice and ivy.

A small selection of biodynamic jams from Tuscany and natural after-sun creams are also available. Prices range from 5 euros ($6) for a scented herbal sachet to about 600 euros ($720) for a dress.


— C.M.

Au Cabaret Vert
Via San Maurilio
Tel. +39-02-39-831-200
Open: Monday, 2:30 to 7:30 p.m. Tuesday-Friday, 10:30 a.m. to 7:30 p.m. Closed Sunday.

NEXT: The Small >>



Confirming that good things come in small packages, restaurant The Small offers delicious food and a lovely ambience in a space that accommodates just 18 people. 


The cozy feeling is emphasized by the gentle manners of the owner, Sicilian Alessandro Lo Piccolo, who runs The Small with fashion designer Giancarlo Petriglia, winner of the latest edition of Italian Vogue’s Who Is on Next competition in the handbag division.

While the kitchen prepares mainly Italian dishes with fresh products — the burrata with tomatoes is a must, as are the salmon cooked at low temperature and the chocolate pie — the restaurant is conceived as an eclectic bazaar where everything is for sale, from the Baroque-inspired drinking glasses and French pottery to pictures by contemporary artists lining the walls.


— Alessandra Turra

The Small
Via Paganini, on the corner of Piazza Argentina
Tel.: +39-02-20-240-943
Open: Tuesday-Sunday, 11 a.m. to 3 p.m. and 6 p.m. to 1 a.m. Closed Monday.


NEXT: Suitime >>



For Milan visitors who don’t like hotels and don’t have their own crash pad by the Duomo, the guesthouse Suitime provides a sophisticated alternative. 

Nestled on Via Bandello in the chic Magenta district, Suitime consists of six two-story suites — each with a private kitchen — located inside the historic Palazzo Candiani, designed at the end of 19th century by architect Luigi Broggi.

“Our goal was to work on an idea of accommodation linked with the architecture of micro spaces,” said interior designer Luca Mercatelli, who conceived the project with his colleague Gino Guarnieri. “We wanted to give guests a feeling of being at home, offering them an outpost where they can spend time with friends or conduct meetings.”

The cozy suites feature living rooms separate from bedrooms, and, to guarantee maximum privacy, there is no concierge and the suites are accessible with individual secret codes. 

The use of basic materials, such as resin, reinforces the contemporary, minimal look, and each suite has stone slabs separating the rooms. In keeping with the historic building’s aesthetic, the windows retain their original external frames and are embellished with opulent noise-dampening velvet curtains.


— Alessandra Turra

20 Via Matteo Bandello
Tel.: +39-02-366-640-0478 (from 9 a.m. to 6 p.m.); +39-02-49-871-48 (from 6 p.m. to 9 a.m.)
Prices from 120 euros ($144)


NEXT: The Fairs by the Numbers >>


The Fairs by the Numbers

Milan’s fashion weeks generate revenues of approximately 27 million euros, or $33 million at current exchange, and there are more than 9,000 companies working in apparel and textile design and production in Milan and its surrounding towns. In addition, Milan offers plenty of opportunities for buyers and professionals, with several different fashion and lifestyle trade shows keeping the city a top location for business.

Here’s how the show stats stack up.

Mipap — Mi Milano Prêt-à-Porter
• 7,260 buyers.
• 200 brands.
• 86,114 square feet of exhibition space.

• 18,687 international visitors, with a high concentration from  Eastern and Asian countries like the Ukraine and China; China and Hong Kong saw growth of 16.4 percent, while the Ukraine and Kazakhstan swung a 15 percent growth compared with the previous edition; Italian visitors totaled 17,362.
• 1,560 exhibitors (609 of them international).
• 738,385 square feet of occupied exhibition space.

• 18,000 professional visitors.
• 200 journalists attending the exhibition.
• 400 exhibitors.
• 215,285 square feet of exhibition space occupied.

Touch — NeoZone — Cloudnine
• More than 180 brands.
• Two locations.
• 9,000 visitors over three days.
• 7,150 registered buyers (6,250 Italian and 900 international, with a consistent presence of visitors from nations like Japan, Russia, the U.S. and the U.K.).

— Fabiana Repaci

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