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WWD Milan Design Week issue 04/12/2010

Places to shop,  eat and relax around the city.


This story first appeared in the April 12, 2010 issue of WWD. Subscribe Today.


Toys are not just for kids. That’s the motto of the new Atom Plastic store, which opened recently just steps away from the hip Corso Como.

A minimal white space dominated by the image of Bob the Atom — the store’s black-and-yellow mascot — Atom Plastic is designed to satisfy demanding collectors with a wide selection of art toys without having to shuttle to New York or Tokyo. Brands include Kidrobot, Toy2r, Medicom and Momiji, among others. There is also a corner dedicated to fashion, with limited edition T-shirts executed in collaboration with designers and brands such as Sixpack France, 55DSL and Amos. Art-dedicated books, posters and magazines are available, as well.

During Milan Design Week, Atom Plastic will host events including a live performance from Jack Jaselli & The Great Vibes Foundation on Friday and the launch of Very Bravo, a new Italian art toys brand, on Saturday.

Atom Plastic, 6 Via Volta; +39-02-9143-4820


Those with a sweet tooth won’t be able to resist the new spot in the heart of the Brera district. Pastry chef Pina Esposito and her daughter, Lucia Cotugno, have opened di Viole di Liquirizia, a cozy boutique that re-creates the familiar feeling of a home kitchen, albeit a tony one. The crystal display cases positioned atop big white wooden counters are filled with traditional Neapolitan sweets, such as pastiera — a pie with ricotta cheese and wheat boiled in milk — and struffoli — deep-fried balls of dough served with milk — and international pastries, as well, including a sour orange cheesecake. There are also delicacies like special salts and marmalades neatly stacked along the shelves.

Di Viole di Liquirizia, 10 Via Madonnina, +39-02-8909-2201


In Milan, even seafood can be fashionable. Da Claudio, one of the oldest and most respected fish markets in the city for its guaranteed levels of quality and freshness, turns into a popular predinner hangout in the evening. This historic locale recently got a makeover and moved into a two-floor space located in the artsy Brera zone, known for its abundance of interior design shops. Whether you get the traditional “mixed fish” or the new “sea bass with artichokes,” all orders are served raw and watered down with a flute of Prosecco wine. The second floor will house a restaurant that is slated to open in late May.

Da Claudio, 1 Via Cusani; +39-02-805-6857


The cost of living in Milan does not exactly bode well for shopaholics, but there are stores such as Scout to save the day. Amid a vast and seemingly random selection of youth-oriented apparel, the common theme is reasonable pricing. From stylish basics to leather jackets with an average price of $33, there is something for everyone in this 13,000-square-foot store. Situated in a 14th-century convent, the space was designed by Studio Design di Giampaolo Fiorentini using recycled industrial architectural materials, creating that old-versus-new contrast that is so characteristic of Milan. Scout will host an inauguration party at its store on Wednesday with a tasting of traditional food and wines from the owners’ home region of Emilia Romagna.

Scout, 12 Corso di Porta Ticinese; +39-02-8708-8048>


The name of Milan’s new Bobino Club, opened along the Darsena canal, may be inspired by the famous Parisian cabaret, but the atmosphere is reminiscent of New York. Its minimalist style incorporates industrial elements such as cement floors, wrought-iron tables and giant copper tubes emerging from the ceiling. In the summer, there also will be an outdoor terrace facing the canal, doubling the 21,500-square-foot space spread out over two floors. Drinks cost $11 and grant access to a rich buffet with made-to-order stations for pizza, kebabs, fried gnocco and the club’s signature risotto.

Bobino Club, Piazzale A. Cantore – Imbarcadero, Darsena; +39-02-3655-9070


The new Maison Moschino hotel, one of Milan’s newest temples of design, has a place to pamper, too. The Culti Spa is an urban haven in a refurbished neoclassical railway station on Viale Monte Grappa.

Check out the spa’s soothing space on the lower level that boasts a fitness area with plasma TVs, massage zone and the latest in steam bath technologies. The interior decoration blends organic elements such as stone clad treatment rooms and wooden cabins with contemporary floor-to-ceiling glass walls set against cappuccino-colored walls.

Treatments at the 6,458-square-foot space transport clients to a windswept ocean with a range of 18 revolutionary therapies using sea minerals, from simple manicures to massages and facials, including Culti’s trademark Energy Youth facial that aims to eradicate wrinkles and tone skin, priced at $106 for 50 minutes. Treatments start at $80 and manicures, at $33.

Culti Spa, Maison Moschino Hotel, 12 Viale Monte Grappa, +39-229-009-858

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