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Men'sWeek issue 01/09/2014

Björk-inspired wears and a luxe salon are some of the offerings.

Spurred by the success of Björk, the first Swedish brasserie in Italy, fashion entrepreneur Giuliana Rosset and architect Nicola Quadri have added another tassel to their Swedish dream — Björk Side Store, an eclectic and exclusive composite of food and design.

This story first appeared in the January 9, 2014 issue of WWD. Subscribe Today.

The fruit of an innovative formula, of a passion for all things Scandinavian and of spasmodic research, the 1,300-square-foot Björk Side Store stretches over three rooms that Rosset describes as “a place where to do your shopping for something really different and exclusive.” Democratic price points and a balance of tradition and innovation were the fixed points during the selection of the labels. From smoked salmon to arctic blackberry jam to fruited beers, all the food and dairy products reflect Sweden’s geographical diversity and are rigorously selected, traceable and respectful of the animals and the environment. Prices range from $2.50 for a salami to $22 for a kilo of smoked salmon. Ceramic table tops average $25, while a cutlery set for 16 goes for $370. But the pièce de résistance is Memory, a very rare vintage chandelier by Louis Poulsen that rings in at $7,580.


Björk Side Store
20 Via Panfilo Castaldi
Tel.: +39-02-4945-7424

NEXT: Løv Organic >>

It may not always be a 5 p.m. affair, but sipping a cup of tea is for many an unwavering ritual. Tea lovers can now further feast their palates at the new Løv Organic store, where expert salespeople will dispatch brewing advice on the more than 40 different teas, ranging from pure Sencha and Genmaicha green tea, theine-free blends from South Africa and spicy modern mixes, all packaged in colored tins or wooden boxes and neatly displayed inside the honey-tinted and eco-friendly store.


Løv Organic
Via Victor Hugo 3

NEXT: My Room >>

Located on the elegant Via San Maurilio, My Room is a new, eclectic boutique opened by Italian stylist and fashion consultant Susanna Ausoni. Designed to resemble a cozy, private room, the store carries a wide, sophisticated selection of vintage clothes and accessories, as well as number of pieces from current collections. Along with dressmaker Antonio Guerrieri, Ausoni also created a capsule collection, called My Room, consisting of vintage sweaters which have been customized with various details, such as lace frills and tassels. A bespoke service is also available at the boutique.


My Room
24 Via San Maurilio
Tel.: +39-02-8970-8061

NEXT: Aldo Coppola >>

The new Aldo Coppola luxury hair and beauty salon on Milan’s Corso Europa unfolds over three floors, covering 10,764 square feet. The venue features 13 windows and was designed by architect Anton Kobrinetz, who decorated it with Marcel Wanders-Gamma & Bross furniture, Enzo Catellani’s lamps and an impressive LED wall located at the entrance. Eye-catching mosaics, re-creating some of the most iconic images shot by photographers Fabrizio Ferri and Oliviero Toscani for the late legendary Italian hairstylist Aldo Coppola over the years, add a unique twist to the white marble walls.

While the first and second floors are dedicated to hair care, the basement level hosts a beauty spa, using products from high-end brands, such as face and body creams by Valmont; Maria Candida Gentile, Il Profumo and La Maison de la Vanille fragrances, as well as Terry and Lancôme makeup. On this floor, the salon also offers two exclusive rooms, called Presidential Suites, dedicated to VIP clients.


Aldo Coppola
7 Corso Europa
Tel.: +39-02-7628-0558

NEXT: “Piero Fornasetti — 100 Years Practical Medness” >>

In order to celebrate the centenary of the birth of the Milanese artist Piero Fornasetti, his son Barnaba curated a wide retrospective, collecting more than 1,000 pieces created by the versatile artist during his long and prolific career. The exhibition is organized in various areas dedicated to different artistic disciplines, spanning from paintings and art books, to Fornasetti’s iconic homeware decorated with surreal-like images of recurring subjects, such as the face of soprano Lina Cavalieri, the sun and Ancient Greek and Roman architectures. The exhibition will be open through Feb. 9.


Triennale Design Museum
6 Viale Alemagna
Tel.: +39-027-24341

NEXT: Zazà Ramen Noodle Bar & Restaurant >>

With a name paying homage to Koichi Zenigata, called Zazà, the ramen-obsessed rival of manga Lupin III, this restaurant brings a taste of real Japanese cuisine to the Brera district. Established by Dutch chef Brendan Becht, along with a number of Japanese investors, the restaurant, which has a minimal, Northern European-inspired look, serves different variations of ramen noodles, available with meat, vegetables and fish. The menu also includes appetizers, such as onigiri (rice balls), dumplings and grilled chicken-and-leek skewers, while desserts include a Japanese-style sponge cheesecake.


Zazà Ramen Noodle Bar & Restaurant
48 Via Solferino
Tel.: +39-02-3679-9000

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