The café’s menu is color coded via the Pantone Fashion, Home + Interiors line, which pairs individual hues to a numerical value. The stand-alone café itself is styled in Pantone 18-1764 (Monte Carlo Red), and will serve a colorful array of snacks, including juices, granitas, macaroons and eclairs. Even the branded drinks are appropriately color coded — Sprite is Pantone 7730 C, coined “Sprite Green.”
The café is run in collaboration with Riccardo Giraudi, chief executive officer of Monaco Restaurant Group, and will be open through Sept. 9.
While designers readily reference Pantone’s colors of the year in their collections, which for 2016 are Serenity and Rose Quartz, the color forecasting firm has been taking an active approach to expanding its colors into different product categories in recent years. In addition to the café, this year marks Pantone’s fourth time collaborating with Sephora on a cosmetic line.
Unfortunately, café visitors hoping for a preview of fall’s top 10 colors are out of luck: none of them made it onto the menu. There’s always next year.