Paul & Shark used the upcoming 11th annual Naples Winter Wine Festival as an excuse to drink wine and make merry with customers at its Rodeo Drive store.

Andrea Dini, owner and chief executive officer of the Milan-based sportswear company, made the trip over from Italy to join Staglin Vineyards at the event, which featured tastings of the Staglin family’s cabernet sauvignon and chardonnay wines. Paul & Shark also used the event as an opportunity to showcase its fall collection to customers.

The Naples Winter Wine Festival will kick off on Jan. 29, 2011 and is one of the top charity wine auctions in the country. The event, which benefits the Naples Children & Education Foundation, has raised over $82.5 million to date.

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