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WWD Basel Preview issue 03/18/2010

After a day at the Baselworld fair, there’s plenty to do in and around town.


This story first appeared in the March 18, 2010 issue of WWD. Subscribe Today.

It Takes a Village

After the fair closes, some might still need to catch up on work, while others just need to relax. Baselworld Village has plenty for everyone. It’s a lively area featuring bars, restaurants and outdoor lounges designed for work or play. The Village, with its international and laid-back atmosphere, is a 10-minute journey by shuttle. Open 6 p.m. to 2 a.m. daily during the fair.

Museum Moments

The Beyeler Foundation is one of Basel’s cultural highlights and a destination in itself. Its modern, airy structure featuring large windows and soft colors was designed by architect Renzo Piano. The building has a contemporary flavor and is surrounded by a park. The museum features one of Europe’s best-known collections, with works by Cézanne, Picasso, Rousseau, Mondrian, Klee and Matisse. A memorial service for Ernst Beyeler, the museum’s founder, a widely respected art patron who died last month, will take place today at 2:30 p.m., in the Basel Münster. The museum is open daily, 10 a.m. to 6 p.m., and 10 a.m. to 8 p.m. on Wednesdays. It is located at Baselstrasse 101, CH-4125 Riehen.


The Skybar

For some spectacular views of the city, check out the Bar Rouge (Top of Switzerland), a recently reopened bar located on the 31st floor of the Messeturm, the highest building in the country. With floor-to-ceiling windows all around and elegant leather sofas, the bar caters for a sophisticated crowd of thirtysomethings. The rooms are immersed in a dark red shade to allow for all eyes to focus on the stunning view outside. Bar Rouge is located at 1 Messeturm, Messeplatz 10.

Cuddle Up

For a fascinating jump back into history, head out to the Puppenhausmuseum, or The Doll’s House Museum, where the world’s biggest collection of teddy bears, dolls, doll’s houses and carrousels are on display, grouped by theme and playfully presented. The museum, the largest of its kind in Europe, boasts four floors for a total of more than 10,000 square feet of exhibition space. The oldest toys in the precious collection date back to early 19th century. The museum is located at Steinenvorstadt 1, 4051 Basel.

Tag, The Book

For those that can’t get enough of watches and chronographs, there’s some easy reading on the subject. The new, commemorative “Tag Heuer: 150 Years” by Nick Foulkes (Editions Assouline, $128) is a 200-page tome that retraces the Swiss watchmaking company’s history and the one of its founder, Edouard Heuer. Through vintage and modern photographs, the book chronicles the journey of Heuer, as he starts working as an artisan and then progresses into world-class watchmaking.

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