June 12

The store celebrates its 10th anniversary with the event “Firenze 4ever…It’s Magic” party dedicated to the best international fashion bloggers, in collaboration with Tommy Hilfiger, who will present a capsule collection inspired by Keith Haring.
9 p.m.: LuisaViaRoma flagship, 19 Via Roma

This story first appeared in the June 10, 2010 issue of WWD. Subscribe Today.

June 14
Patrizia Pep
Inauguration of “Precious Waste,” an installation by Arabeschi di Latte.
5:30 to 7:30 p.m.: Tessilform, 7/9 Via Gobetti, Capalle

Polimoda Fashion Week

Inauguration cocktail.
5:30 to 7 p.m.: Luisa Via Roma, 19/21r Via Roma

June 15
Firenze Made in Tuscany Magazine

Cocktail party in collaboration with Mercedes to mark the new issue.
7 p.m.: Riva Lofts Florence, 98 Via Baccio Bandinelli

Cocktail party to inaugurate the new flagship.
6:30 p.m.: Gilli flagship, 33 Via Tosinghi

June 16
AnnaMode Costumes

In collaboration with the European School of Economics, opening of the exhibition “Glamorous Divas and Fashion” with photographs and clothing from the Fifties and Sixties.
6 p.m.: Aria Art Gallery and European School of Economics, 40 Borgo SS Apostoli

Ray Ban
Rock cocktail.
4:30 to 8 p.m.: Ottica Fontani, 22 Viale Strozzi

20th anniversary celebration cocktail, presentation of new collections.
6:30 to 9:30 p.m.: Four Seasons Hotel, 99 Borgo Pinti

L’Uomo Vogue
Cocktail and DJ set.
5:30 to 7:30 p.m.: Fortezza da Basso, Central pavilion terrace


Trend seminar in collaboration with Pitti Immagine.
11 a.m. and 3 p.m.: Fortezza da Basso, 1st floor Area Monumentali

48th L’Altro Uomo Party
Party with special guest Roger Taylor of Duran Duran.
11 p.m.: Villa Castelletti, 5 Via Castelletti, Signa

June 17
Jil Sander

Spring 2011 men’s wear runway show followed by garden party.
8 p.m.: Location undisclosed.

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