Nick Wooster is turning his attention to grooming products.
The former men’s fashion director of Neiman Marcus is now collaborating with Birchbox Man to select his top grooming picks. In addition, Wooster has also created a capsule collection of bags and the requisite dopp kit that will be featured at Birchbox’s holiday pop-up shop, which will open on Prince Street in SoHo the first week of December and remain open through Dec. 28.
This story first appeared in the November 17, 2014 issue of WWD. Subscribe Today.
“I actually come from a long line of barbers,” Wooster told WWD, adding that his grandfather, uncle and other family members were all in the trade. “So, when Birchbox approached me about doing a guest box, I jumped at the chance.”
The December box was chosen by Wooster and is part of the e-commerce company’s subscription service, available on a subscription basis for $20 a month or $195 a year. The December box includes an exclusive,Wooster-designed zipper case in a rugged peacock wool pattern that contains samples of Baxter of California Exfoliating Body Bar, Malin + Goetz Sage Styling Cream, Kiehl’s Oil Eliminator Deep Cleansing Exfoliating Face Wash and Davines NaturalTech Rebalancing Shampoo.
In addition to his favorite grooming products, Wooster created bags that “serve a lot of needs.” These include a headphone flight bag ($42), designed to fit an iPad mini, phone and headphones; a sunglass bag ($38), which has compartments for two sets of glasses; a dopp kit for $50; and a driving bag, to carry keys, cigarettes, lighter and other small items.
“I will have logged more than 200,000 miles by the end of the year,” Wooster said, “and I’m obsessed with the idea of organizing.”
“We have always admired Nick Wooster as a tastemaker and believe that his unique style will resonate among our community of male customers looking for the latest and best in grooming. We are excited to launch this collaboration and to work on additional initiatives in 2015,” said Birchbox cofounder and co-chief executive officer Katia Beauchamp.