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David Beckham is all revved up for New York Fashion Week. The former soccer player was in town to support his wife, Victoria, as she showed her women’s collection on Sunday, but by Tuesday afternoon, it was all about his designs.

Beckham drew a large, squealing crowd outside the Belstaff store on Madison Avenue for a personal appearance to promote his motorcycle-inspired capsule collection for the luxury brand. The event was also a book signing for the new coffee-table tome, “Off Road/David Beckham,” a compilation of the athlete’s ads for the brand shot by Peter Lindbergh.

This story first appeared in the September 10, 2014 issue of WWD.  Subscribe Today.

“Belstaff asked me if I’d be interested in designing a capsule collection, and I said yes,” Beckham said of the line of leather and waxed cotton jackets, pants and T-shirts. “With the history and heritage of the brand, it was an easy decision. It’s what I wear and what I like.” He is also the face of Belstaff’s 2014 global ad campaign.

Beckham joked, however, that he doesn’t expect to inherit the design mantle from his spouse and if they had to arm-wrestle for the design pad, “she would definitely win.” He added that he’s incredibly proud of what she’s “created and achieved in a few short years, going from a Spice Girl to a respected fashion designer. It’s really inspiring to see.”

He said that Victoria’s show was the only one he was able to catch while he was in New York. “There were a couple of others I wanted to go to, but I haven’t had the time with her in town,” he said.

Gavin Haig, the freshly minted Belstaff chief executive officer — the former Cartier executive has been in the job for six weeks — said Beckham’s capsule collection has been selling briskly since it hit the brand’s stores. “It’s cross-generational and cross-nationalities,” Haig added, noting that sales are strong in cities as varied as New York, Tokyo and Shanghai. “It’s working quite well. He really feels the brand.”

Then he followed Beckham outside the store for a photo op in front of Beckham’s ad in the Belstaff windows and his visit with a number of motorcycle enthusiasts who drove by.

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