The Palm Beach | America’s International Fine Art & Antique Fair has always been a destination for antique aficionados and interior designers such as Mario Buatta and Jamie Drake. Now the fair is widening its reach to include the glittery and shiny—fine jewelry—as well as the old.

“Jewelry is distinct in that it doesn’t need to be antique to be proven important work—it can be a fabulous stone just found,” says John Francisco Andreu, internal consultant for marketing and communications for Palm Beach, Fla.

Van Cleef & Arpels is showing at the fair for the first time, joining mainstays such as Graff, Harry Winston and Moussaieff. In addition, about a half-dozen estate and antique jewelers—like Richters of Palm Beach and Véronique Bamps—have booths at the show, where the jewelry category represents at least 15 percent of the approximately 100 exhibitors.

“The jewelers are very important to us because they are the very best houses and they do phenomenal business here every year,” Andreu says. “They save their best stones and pieces for us, and they create this following.”

This year, Buccellati is presenting a heritage exhibition of historic pieces from its family collection, shown for the first time in the U.S. In coordination with the Gilgore Collection’s 19th-century Italian sculptures, Buccellati is hosting an off-hour cocktail party at its booth, celebrating their shared Italian art heritage.

The famed fair, now in its 12th incarnation, opens January 31 with a benefit and will run until February 10 in the Palm Beach County Convention Center.

Palm Beach | America’s International Fine Art & Antique Fair
Jan. 31–Feb. 10
Palm Beach County
Convention Center
650 Okeechobee Boulevard
West Palm Beach, Fla.