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Danielle Steel celebrated the opening of her new Steel art gallery in San Francisco last week with a soiree that brought out Ann Getty, Jo Schuman Silver, John Traina and George and Charlotte Schultz. (Steel’s daughters Victoria and Vanessa Traina are away at college.) “Writing is a solitary occupation,” explained Steel, who hopes to socialize at the gallery, which will feature unknown artists and “happy art.” Business, so far, is off to a good start. “A couple came in, saw a painting and said, ‘We want that,’” marveled Steel. “They walked out with it.”

Down south, at a Ralph Lauren lunch at the Rodeo Drive flagship in Los Angeles to support the Women’s Cancer Research Fund, co-host Kelly Meyer arrived in a moth-eaten Ralph Lauren sweater, circa 1982. “I couldn’t resist pulling out the first designer piece I got,” she mused.

This story first appeared in the October 9, 2003 issue of WWD. Subscribe Today.

“My uncle would be so proud of the turnout,” said Greg Lauren, there with fiancée Elizabeth Berkley, who let slip that she was just back from New York where her uncle-to-be was putting the finishing touches on her wedding dress. The other pair of lovebirds at the mostly ladies lunch: Tobey Maguire and Ralph Lauren publicist Jennifer Meyer. Maguire, despite playing dead for the few photographers and press in the room (“No pictures, no comment,” Maguire’s handler repeated), came alive when Meyer was near. Across town at the home of Charles David creative director Nathalie Marciano, Shiva Rose managed to make time away from the Lauren event for another fund-raising lunch for Miracles and Wonders, with Anna Getty, Bijou Phillips and Samantha Mathis.

Back in New York, Jamee Gregory, Alexandra Lind Rose and Tara Rockefeller gathered at the Escada boutique for a breakfast sponsored by W magazine. The ladies weren’t necessarily there to shop — it was too early in the morning for that — but to choose a gown from an Escada fashion show for The Boys’ Club of New York’s 2003 Gala Oct. 23.

And choosing a gown (as well as separates and the like) was the aim for Samantha Boardman, Celerie Kemble and Sasha Lazard at a pre-trunk show luncheon for Lela Rose at Bergdorf Goodman. When told by Bergdorf’s Bill Brobston that it was the biggest turnout at an event of its kind, Rose couldn’t help but blush. “I bet you say that to all the girls,” she said.

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