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The Brits apparently take the axiom “rain or shine” quite seriously. Unseasonably chilly temperatures didn’t deter a fashionable crowd from turning out Thursday night for the Serpentine Gallery’s annual summer bash, which celebrates the unveiling of its new architectural pavilion.

“Nowhere else in the world would huge numbers of people gather for a party outside in the cold, with a high possibility of rain,” ­said Savile Row tailor Richard James. “This is a very English party.”

This story first appeared in the July 13, 2009 issue of WWD. Subscribe Today.

Guests, including Bianca Jagger, Kanye West, Gareth Pugh, Hussein Chalayan, Pharrell Williams, and Sir Philip Green, sipped Champagne and rose tea cocktails and mingled under the aluminum canopy designed by Japanese architecture firm SANAA (see related story, this page).

Culture vulture West was naturally well acquainted with the Serpentine. “I’ve already been to the gallery twice this week to see Jeff Koons,” he gushed, referring to the artist’s Popeye Series show that opened July 2.

Dasha Zhukova was ready to put the September issue of Pop — her first — to bed. “There will be a lot more art and travel — it’s very exciting,” she said.


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