Athletic Propulsion Labs founders Ryan and Adam Goldston celebrated the launch of their latest sneaker collection — the APL McLaren HySpeed — at their flagship at The Grove in Los Angeles on Monday night.
No strangers to partnerships, this one marks a momentous time for the twin brothers; they’ve been fans of McLaren, the British luxury automotive manufacturer, since they were kids, and here they are unveiling their newest design in collaboration with the company.
It was McLaren who reached out to the brothers, as Adam revealed, and the project has been two years in the making. Launching Tuesday, it’s the automaker’s debut in footwear.
A new silhouette for APL, it’s designed with performance-enhancing features inspired by McLaren’s super cars. The heel of the shoe, Ryan pointed out, takes influence from the rear of the 765LT model (one of two that were parked outside the event doors). Using lightweight materials with innovative aerodynamics in mind, the limited-edition sneaker is available in five colors — including McLaren’s signature orange.
Retailing for $450 in men’s and women’s — packaged in a drawer-style box with blueprint drawings inside — the sneaker is available on APL’s site, at its flagship and retailers that include Luisa Via Roma, Net-a-porter, Mr Porter, Selfridges, Level Shoes, Fwrd and Pedder Group.
Those who came out in support included former professional basketball player Alex Stepheson, singer-songwriter Autumn Rowe, Summer Fridays’ Marianna Hewitt, filmmaker Rob Minkoff and Crystal Kung Minkoff of “The Real Housewives of Beverly Hills,” as well as content creators Kaye Bassey, Madeleine White, Weronika Zalazinska and Tania Sarin.