NEW GEM: On Tuesday night, Aurélie Bidermann celebrated the designer milestone du jour: retail. The French jeweler opened up shop in SoHo, her first New York boutique, in late August and finally found time to squeeze in a dinner to consecrate the space. Held on one of the first actually cold nights in recent memory, dinner guests ducked into the snug basement of Lafayette restaurant — a wise geographical choice, as the store is just a block south. “What I like a lot about Lafayette is it’s a very local street, it’s not a touristy place,” said a caped Bidermann, who had walked to the restaurant after a pre-dinner toast at her boutique. “To me, it’s kind of a historied street.”
The scenester set — Hannah Bronfman, Diana Picasso, Harry Brant, Laure Heriard Dubreuil and Aaron Young, Leandra Medine, Alexandra Richards, Garance Doré, Nate Lowman, Johan Lindeberg, Carlos Mota and Waris Ahluwalia — had come out in full force to see Bidermann’s new home away from home.
This story first appeared in the November 24, 2014 issue of WWD. Subscribe Today.
“I’ve known Aurélie since I was in my early, early teens,” said Brant, technically still a teen. “I was so excited that she finally opened a store in New York.”