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Stylish gents including Karl Lagerfeld, Pio Marmaï, Fred Testot and Christian Louboutin helped Berluti christen its largest store in the world last week in Paris.

Guests ranging from motor-sport executive Jean Todt to design guru Philippe Starck toured the two-story boutique at 14 Rue de Sèvres and then repaired to La Cigale Récamier, a cozy restaurant across the square famed for its soufflés, where Berluti honcho Antoine Arnault and creative director Alessandro Sartori hosted a dinner.

This story first appeared in the December 2, 2013 issue of WWD. Subscribe Today.

Marmaï is in the midst of shooting a comedy titled “Coming In,” an unusual love triangle involving a gay male couple and a woman who turns their world topsy-turvy. The French actor is dreading a particular scene to be shot in northern Sweden in the coming weeks.

“I have to jump into ice-cold water — naked,” he said, teeth almost juddering at the thought. “They told me I should train for it by taking cold showers, but I haven’t been able to bring myself to do it.”

A Left Bank resident, Testot said the two-story Berluti store — dressed in chocolate leather and cozy parquet — completed what he dubbed a “magic square” whose other three tenants are Hermès, the Hotel Lutetia and swanky department store Le Bon Marché.

“Café Flore — I was practically born in there,” mused furniture designer Vincent Darré, rattling off some of his other favorite addresses in the area.

A battalion of LVMH Moët Hennessy Louis Vuitton executives also checked out the sprawling boutique, whose unusual features include a patina bar, where clients can bring their Berluti shoes for repairs or a serious polish.

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