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Ian Schrager’s new hotel, Edition, opened in Manhattan at the famed Metropolitan Life Tower on Tuesday night. It is the fourth collaboration in boutique hotels between the famed hotelier — and Studio 54 cofounder — and Marriott International, following locations in Istanbul, London and Miami.

Like in Miami, the opening of the newest location was timed to coincide with a major art fair, in this case, Frieze, which started Wednesday on Randall’s Island. A series of promotional events, no fewer than ten, are scheduled to take place at the hotel during its launch week, including parties for the brands Maiyet and Claire Distenfeld’s Fivestory.

Rosario Dawson, Emily Ratajkowski, Dee and Tommy Hilfiger, Iman and Sofia Sanchez Barrenechea were among those in attendance at the opening party, which was cohosted by W magazine.

RELATED STORY: They Are — Staying at the Edition Hotel >>

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