“I just wanted to say how proud I am of my missus. I just want to say how proud I am of her and Danielle,” Bono said on Sunday night at the Edun post-show dinner. The singer was toasting his ladylove, Ali Hewson, who founded the brand in 2005, and Danielle Sherman, appointed creative director in April 2013. It would seem even Bono needs to score extra points with the wife every once in a while.
“It’s Valentine’s Day and all and so I just wanted to say you did something incredible.”
The dinner, a four-course family style feast, was being held in the Penthouse at the Standard East Village, essentially a giant glass cube atop the hotel with sweeping views of the city. “We always try to do intimate dinners,” Hewson said between courses. She was able to finally relax, now that it was post-show. She sighed then said, “Well, tomorrow we need to get into sales.”