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Feed projects co-founder Lauren Bush was the unchallenged belle of the ball at the charity’s third-annual fund-raiser at the Urban Zen Center Tuesday night. Bush was constantly besieged by a thick circle of friends and well-wishers, most of whom pointedly admired her most recent accessory: a large diamond solitaire engagement ring that matched her aptly chosen diamanté Ralph Lauren dress. Whether or not Bush’s beau, David Lauren, had something to do with his fiancée’s sartorial selection, he definitely had a spring in his step. He posed for photographers with one arm brandishing a Feed canvas bag and the other around Bush’s waist. His grin reached practically from ear-to-ear.

Of course, since news of the long-dating pair’s engagement got out last weekend, there’s been one question weighing heavily on a certain subset of New York minds: Is she going to go by Lauren Lauren?

This story first appeared in the December 16, 2010 issue of WWD. Subscribe Today.

Bush’s mother, Sharon, laughed at the thought.

“I’d think not…you’d have to ask her,” she said. “Maybe a hyphenate?”

So, does Lauren Bush-Lauren carry more appeal than Lauren squared for the bride to be?

“We’re talking about it,” the model-turned-philanthropist said through a grin. “Maybe I could just be ‘Lauren,’ like Madonna.”

Partygoers with less pressing concerns included Mark Seliger, Cynthia Rowley, Donna Karan, Zani Gugelmann and Amanda Hearst. Patrick Robinson and Sam Talbot chatted in the glow cast by an enormous, light-spangled Christmas tree. Elsewhere, vibrantly colored sarongs, sundresses and beachy jewelry taunted heavily bundled guests, who had stepped inside from the decidedly colder climes of the West Village streets only to be confronted with large-scale photographs of Haitian children on the beach. Marc Baptiste, the lensman behind the works, was also on hand. The party-cum-market, co-sponsored by Karan’s Urban Zen Foundation and Gilt City, offered everything from much-needed woolen accessories to jellies, jams and jewelry. The whole fete had the endearing air of a neighborhood Christmas market, though perhaps with more sequined-strewn shoppers than one might expect in other zip codes.

“It’s come such a long way,” Sharon Bush said of her daughter’s organization as she motioned toward the tables of vendors and cocktail waiters circulating trays of canapés. “[For] Lauren’s first Feed-raiser, we baked cookies for her to pass out.”

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