Salvatore Ferragamo launched its World line of men’s shoes with a cocktail party, co-hosted by Vanity Fair, at its Fifth Avenue flagship on Thursday evening. And to help celebrate, the brand brought in lots of, well, men.


This story first appeared in the October 25, 2010 issue of WWD. Subscribe Today.

John Legend, Seth Meyers, Matthew Settle, actor James Tupper (who brought Anne Heche) and Massimo Ferragamo packed into the two story space as other guests checked out the merchandise. Five percent of profits from World shoe sales will be donated to the Acumen Fund, a non-profit that uses entrepreneurial approaches to address issues of global poverty.

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