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The Super Bowl is all about competition: best party appetizer, funniest commercial, most over-the-top halftime performance — and if you’re actually in it for the game, winner of the Vince Lombardi trophy. At GQ’s annual Super Bowl party on Friday evening, however, there was a different type of rivalry: Kate Upton versus the press.

The veritable queen of GQ had already taken her throne — the corner banquette at The Top of the Standard — when guests of the Patron Tequila, Van Heusen, and Miller Fortune sponsored bash began to flood in around 11:30 pm.

This story first appeared in the February 3, 2014 issue of WWD. Subscribe Today.

“Hey, we’re just hanging out,” said a member of the model’s entourage. Polite, but very clear. “We’re just trying to have a good time.”

Point Upton.

The bash brought in a crowd of actors (Aaron Paul, Hayden Panettiere, Michael B. Jordan, Shay Mitchell), models (Jessica White, Emily DiDonato, Tyson Beckford), athletes (Aaron Rogers, Colin Kaepernick, Jerry Rice, Vernon Davis) and a new Grammy winner, Macklemore.

Upon arriving, Andy Cohen made a beeline to the bar. Drinks in hand, the Bravo host admitted he was not much of a football fan.”I’m rooting for Bruno Mars – well, I’m not rooting against him,” Cohen said.

Emily Ratijowski arrived around midnight, straight off a plane from Los Angeles. “It’s not as cold as I thought it would be,” she said. “I thought it was going to be, like, ten degrees.” The model just wrapped her first big film role in the much-anticipated adaption of the novel “Gone Girl.”

“David Fincher really knows his s–t,” she said.

Former NFL player and “Brooklyn 99” star Terry Crews made the rounds, stopping to chat with several fans of the show. The actor had a big weekend ahead: “Brooklyn 99” was in the coveted post-Super Bowl slot and Crews was appearing with the Muppets in a Super Bowl commercial.

“I’ve  worked with Sly, I’ve worked with Arnold, and let me tell you — working with the Muppets was the most bizarre,” said Crews. “I immediately went back to five years old. I got starstruck. When Kermit looked me in the eye… It was bad.”

The fashion fan, who just shot a bit on E!’s “Fashion Police,” was disappointed that he’d be missing the upcoming fashion week festivities. “We have to film next week, so I’ll have to hit fashion week in the fall,” he said.

Victor Cruz, another rare sports-playing fashion lover, had his priorities in order. What’s more exciting: fashion week or the Super Bowl. There was no hesitation.

“Fashion week.”

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