Think pink. That was the mantra of the fourth-annual Hamptons Paddle & Party for Pink on Saturday, in Bridgehampton. The event, benefitting the Breast Cancer Research Foundation, drew stars including Gwyneth Paltrow, Lena Dunham, Tracy Anderson, and Nile Rodgers — all dressed in the rosy shade in an effort to draw attention to the cause of breast cancer research.
The all-day event began with a paddleboarding contest on Sag Harbor’s Havens Beach and drew to a close with a dance party on Mecox Bay — with the intention of raising funds for BCRF, through donations and a silent auction of 11 special paddleboards designed by the likes of Tory Burch, Aerin Lauder and Oprah.
Dunham said that she was honored to help host the festivities. “I feel so lucky that there are a few people on the planet who care about what I have to say and that I have the opportunity to talk about things that are important to me,” she said. While the “Girls” star has often turned her attentions toward women’s reproductive causes, she said that, “Breast cancer research is a new frontier for me. I feel really lucky that the people at BCRF were willing to educate me.”
Rodgers said that the evening was meaningful for him because, “I’m a cancer survivor myself.”
The disco star — who just released a new album with his band Chic in June — said that his resurgence onto the music scene in the runoff of his 2013 collaboration with Daft Punk has ingratiated a new kind of fan to his music. “I’ve never been recognizable, which is fine…but being in that Daft Punk video it was the first time people started to see me,” he said. “Because Daft Punk has the robot thing going on, a lot of people who had never bought Daft Punk records before or heard them thought that Pharrell and I were Daft Punk, and the robots were our cool props.”
Rodgers and Chic headlined the event’s cocktail portion with a performance that sent the crowd’s Moët & Chandon-fizzed crowd into a raucous, Jack Rogers-stomping dance scene.
The event raised more than $1.6 million for breast cancer research.