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Downtown at 23 Wall Street on Tuesday night, there was an explosion of brand identity. Hermès’ “All About Women” was all about Hermès with the former J.P. Morgan headquarters varnished in the French luxury goods house’s signature motifs: happy orange boxes, jangling enamel bracelets and all manners of equine.

Jodie Foster, Phillip Lim, Vanessa Traina Snow and Max Snow, Indre Rockefeller, Audrey Gelman, China Chow, Anh Duong, Doreen Remen and Monique Péan navigated the dimly lit space, a veritable labyrinth of hoof-laden silk scarves, Champagne flutes and installations. In one room, a fortune teller delivered his premonitions based on which Hermès scarf the participating guest chose. “Oh,” the teller said, scanning the silk one partaker had selected. “You must love yoga.” In the next room, a game-themed one, Foster took her turn at the Roll-a-Ball horse race (she lost). Martha Stewart mounted a plaster pony, a merry-go-round type who seemed to have escaped the herd, and hammed it up for photographers.

This story first appeared in the May 22, 2014 issue of WWD. Subscribe Today.

When guests weren’t taking it all in, they talked brand favorites. “I’m a loyalist,” Lim said. “I wear their scent, sport coat and a lot of their ready-to-wear.” Scout Willis was gifted her prized possession. “I have this beautiful light blue throw blanket that my dad gave to me a few years ago that I use as a scarf.” Foster also favors the blankets. “When I go into the stores, I pet the saddles,” she said. “Until security comes and takes me away.”

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