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Models, models, models. Everywhere one looked Wednesday night at the Gramercy Park Hotel in New York there were models. Constance Jablonski, Lily Donaldson, Anais Mali and ersatz model Peter Brant Jr. were on hand to toast one of their own, Joan Smalls, as she became the latest catwalk beauty to hook up with a denim brand — True Religion in her case.

“Models are in and out of clothes so much, we know what fits and we know what feels good. So I think it’s just a natural progression for models to start designing denim,” she said of a trend that also includes Karlie Kloss and Behati Prinsloo. “I’m telling you, they’re good on the butt and they fit like a glove,” Jablonski said of the white pair she’d been poured into.

This story first appeared in the March 20, 2015 issue of WWD. Subscribe Today.

Though some in the crowd bragged about owning pairs of the pricey label in their teens, brothers Harry and Peter Brant were not among them, though price, they boasted, was naturally not an object for them. “I was into a nice seersucker pant at age six,” Harry said. He’s changed his mind now that Smalls has gotten into the denim game.

“Anything Joan touches turns to gold, so yeah,” he continued. “She definitely knows sexy.”

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