“I love the sentiment of what this neighborhood represents,” Kenneth Cole said Tuesday night, standing outside of his new store on the corner of Bowery and Bond Street. The music was blaring — May Kwok was DJing — and he had stepped away to discuss the changes taking place at his company. “This is the new model of how we’re going to reposition the brand and the business,” he continued. “The store is a fully immersive digital experience. When you come in, you get a very curated presentation of product that isn’t available in most places.” The store will also have the added appeal of optional delivery anywhere in the five boroughs within 24 hours, and also this curious stunt: “We’ll give you a card, and you’ll text that number or call that number and the store will open within three hours,” said Cole of his brick-and-mortar for Millennials.
Inside, Bryan Greenberg, Vanessa Williams and Alan Cumming milled about, as well as those featured in the latest Kenneth Cole ad campaign: Andreja Pejic, Topaz Page-Green, Jon Rose, Rhymefest and Jamie Clarke. Dubbed “The Courageous Class,” Cole defined the group as “people who have overcome personal obstacles and challenges, and gone on to become the person they wanted to be.”
Nearby, Cumming was posing for selfies with fans. “Everywhere I go,” he said with a shrug. The actor is enjoying a low-key fashion week. “I’m filming ‘The Good Wife’ right now so it’s kind of hard, [but] I’m going tomorrow to see my friend Cynthia Rowley’s show,” he continued. “Some years I’m more involved than others. And the years I’m not involved, it’s kind of nice to sit back and look at the madness. Sometimes it gets really crazy. You’re going to four different things and you’re getting changed into some other outfit in the car,” he said. “I’ve gotten changed in many a car.”