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“It’s not often that someone will offer to have 150 strangers trample on their grass. It takes a special family to do this,” said Jessica Seinfeld of the Baby Buggy Summer Dinner hosted by Reed and Delphine Krakoff in their historic Further Lane estate in East Hampton on Saturday. That same grass used to be trampled by Jacqueline Bouvier Kennedy Onassis and her horses when she summered there as a child and the gray stucco mansion on sweeping grounds, known as Lasata, was owned by the Bouvier clan.

Gwyneth Paltrow came for the cocktail hour with mom Blythe Danner — who got her heels stuck in between the paving stones of the grand patio — but couldn’t stay for dinner, which was served in a tent outside. Interspersed among the three long rows of candlelit tables were Kelly Ripa and Mark Consuelos, Rachel Zoe, Nacho Figueras and Delfina Blaquier, Kyle MacLachlan and Desiree Gruber, and Sarah Easley and Beth Buccini of Kirna Zabete. Paltrow is currently appearing in overseas ads for Coach, of which Krakoff is president and executive creative director, but the evening was sponsored by the Reed Krakoff brand.

This story first appeared in the August 2, 2011 issue of WWD. Subscribe Today.

“I’m such a klutzy person. Thank goodness my daughter doesn’t take after me,” said Danner of her run-in with the patio stones. The actress recently christened a cruise ship for the Seabourn line in Barcelona. “I thought I would have to break the bottle, but I just pulled a lever. So no blood was shed.”

Gayle King also dashed in and out before heading to Russell Simmons’ Art for Life gala. “I really wanted to be here because I believe in what Jessica and Baby Buggy does,” said King of the organization, which was founded by Seinfeld in 2001 to provide families with children’s clothing, equipment and educational services.

James Van Der Beek and his wife, Kimberly Brook, have a ten-month old at home. “We just had a kid so we recognize how expensive it is to raise a child,” noted Van Der Beek, who is filming a Lifetime movie this summer, called “Salem Falls,” and begins filming a new ABC comedy, called “Apartment 23,” in September.


Krakoff, when not working on Coach and his label, said he’s been busy with photography projects. “I’m doing a lot of landscapes and a series of portraits,” he noted.

Jerry Seinfeld, meanwhile, has somewhat more mundane projects in the works this summer. “My big summer event is after everyone in the house has gone to sleep, I go into the bathroom and there’s always a fly. I close the door and spend 20 minutes trying to kill the fly. I use a hand towel,” he explained in typical deadpan fashion.

Apart from her work with Baby Buggy — which raised $275,000 from the evening and is set to open a Los Angeles branch this year — Jessica Seinfeld is working on her third cookbook. “It’s for those adults who think they can’t cook and have given up on cooking, which is basically 99 percent of my friends,” she said.

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