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LONDON — London’s fashion pack couldn’t wait to get a jump on show week, with a series of openings and parties around town on Thursday night.


Lily Allen kicked up her heels at the opening of her fashion boutique, Lucy In Disguise, in Covent Garden along with her sister and business partner Sarah Owen. The singer peppered the store with pieces from her own wardrobe — as well as vintage items.


And she doesn’t seem torn when parting with her fashion finds. “For every beautiful piece that goes there’s an even more gorgeous one coming in,” she said. When guests weren’t flicking through racks of gowns, they worked up a sweat playing PlayStation Move games.


Over in Mayfair, gallery Haunch of Venison celebrated the launch of “KM3D-1,” a short film by director Baillie Walsh featuring Kate Moss. Created for Another Magazine, the 3D clip showed a windswept, goddess like Moss throwing a handful of Swarovski crystals before letting out a shattering scream.


“She’s such an icon you know,” said Walsh of Moss. “I love the idea of Kate shattering the image of herself.” Guests included Moss, Jefferson Hack and Solange Azagury-Partridge.


Los Angeles-based Cat Deeley, meanwhile, held court at the Ivy Club as the new global brand ambassador for Links of London. She was decked out in a floor-sweeping Pucci gown by Peter Dundas to mark the launch of the brand’s latest ad campaign. Guests included Fearne Cotton, while Daisy Lowe and Josephine de la Baume worked the decks.


The British Fashion Council also did some celebrating of its own. Chairman of the BFC, Harold Tillman, touted the achievements of the industry during a reception at Somerset House.


Ed Vaizey, Britain’s Minister for Culture, Communication, and Creative Industries vowed: “The government will continue to support the BFC to tackle all the issues facing the fashion industry.” That’s quite a commitment, considering the government’s planned raft of budget cuts across all sectors over the next year. Guests included Christopher Bailey, Joe Bates — one third of design trio behind Sibling — and Sir Philip Green, who didn’t hide his feelings.


Asked what the was most looking forward to during fashion week, he smiled and replied, “The end.”

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