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The young and hip set swarmed Miami’s Design District on Tuesday, where revelers had a slew of fashion parties to choose from in close proximity. Loewe, Dior, Panerai and MM6 Maison Margiela were all celebrating their own respective art collaborations.

Inside the MM6 store, artist Aaron De La Cruz kept a low-key profile in his signature Margiela long white smock, worn by the public relations team as well. De La Cruz collaborated with the brand on a limited collection of 60 denim bags.

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“We started talking and found out that the aesthetics of my work shared a lot of similarities with the brand aesthetic,” he explained over Chelsea Leyland’s DJ set. “I wanted to break the bag down as much as I could, my work being about deconstruction and decomposition. I created a big painting, then cut it up into 60 pieces, put it in each exterior pocket [of the bag] and used that as a starting point for each bag I painted.”

It’s the artist’s fourth time at Art Basel Miami Beach, and while a certain set may be bemoaning that the fair is losing its cool factor, De La Cruz had a different take.

“As far as what I’m surrounded by, it’s alive and kicking,” he said. “Obviously the city has changed and grown — I showed on this block about four years ago, when the buildings were not even occupied yet. So to see it go from empty street to this has been a crazy change, you know?”

Another thing to thank Craig Robins for the next time you see him.


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