MILAN — “I gotta say: The tire business must be doing well,” Adrien Brody told the gala dinner crowd gathered to celebrate the launch of the 2015 Pirelli Calendar on Tuesday in Milan, an event he defined as “one of the most glamorous evenings of the year.”
And glamorous it was, as a number of the models in the calendar turned up, poured into designer gowns by Pucci (Gigi Hadid), Alexander McQueen (Karen Elson) and Sophie Theallet (Candice Huffine).
Pucci’s creative director Peter Dundas was among guests that flocked to HangarBicocca, Pirelli’s contemporary art venue with its 75,600-square-foot nave dominated by artist Anselm Kiefer’s seven monumental towers. “This is my first time,” Dundas said of his attending the launch of “The Cal,” as Pirelli’s exclusive marketing tool is called, admitting he had yet to see the steamy photos, taken by Steven Meisel and styled by Carine Roitfeld.
Brody looked dapper, wearing a Dolce & Gabbana suit. “I really like dressing the part and I don’t feel a lot of pressure. It’s an opportunity to have fun and dress up,” said the actor, who has been working on Jackie Chan’s latest film, “Dragon Blade.”
One may wonder how a slimmed down Remo Ruffini, chairman and ceo of Moncler, may have fared at the feast of Milanese saffron risotto and filet. “I’m on a detox diet, just vegetables and no meat or fish,” he said as he entered the venue.
Yoox founder and ceo Federico Marchetti was also in attendance, as well as Milan’s Universal Expo commissioner Giuseppe Sala, who took the microphone to tout the potential of the international event in Milan next year, expected to draw 141 countries and 20 million visitors. Sala said that the Pirelli 2015 Calendar was under the Expo patronage.