ANDERSON ARTFUL: “I was dying to go and thought ‘Great, get me there,'” Jonathan Anderson recalled when he was invited to Berlin for a dinner hosted in his honor by Mytheresa.com’s president Michael Kliger and German Vogue’s editor in chief Christiane Arp.
Anderson’s Thursday evening started with a private tour at Christian and Karen Boros’ famed contemporary art collection in a World War II bunker. The art direction continued at Lapidarium, part of a 19th-century pump station that became a storage for classicist sculptures and now houses Boros’ communication agency and publishing house.
Set against grand marble figures, a light installation by Olafur Eliasson and old industrial engines, the intimate dinner drew a line-up of young creatives including actresses Heike Makatsch and Jessica Schwarz, singer and one-time Eurovision Song Contest winner Lena Meyer-Landrut, and fashion followers such as Veronika Heilbrunner, Mimi Xu and Tamu McPherson, all dressed in J.W. Anderson.
The Irish designer, on the other hand, wore a 032c T-shirt gifted to him that evening by the magazine’s editor in chief Joerg Koch, with whom he went on to roam Berlin nightlife later on.
“Jonathan is one of the greatest designers for his own brand and for Loewe because he belongs to a new generation that embodies a new generation of luxury,” Kliger said. “The concept of luxury is changing and we have to tender to our customer in a way that suits their very dynamic routines through more mobile and social media engagement. Our customers in Asia and the Middle East are much younger and very digitally active, so we have to become more diverse to address the particularities of the different markets while guarding our European roots.”