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They’re running everywhere during fashion week, these people we’ve come to refer as “It” girls. There are different varieties of this species, but they’re all invariably cute and perky and buzzy. Naomi Campbell’s “It” girl-ness, then, must be a state of mind.

The model was at the Peninsula New York hotel Wednesday afternoon at a lunch convened for “It” girls, and she was surrounded by them: Dakota Fanning, Langley Fox, Chiara Ferragni, Hanneli Mustaparta, Atlanta de Cadenet, Kilo Kish. Or, anyway, those girls that W magazine has determined must have “It.” No doubt about it, Campbell could once plausibly claim the enviable title, but does she still consider herself one?

“I never did think of myself as an ‘It’ girl. I never have. It’s what you guys call me,” she said, referring to the press. “I’m not into labels.”

Campbell, decked in Azzedine Alaïa, was in Manhattan for a venture she declined to discuss. But it just so happened to coincide with fashion week, and she stepped up to the challenge of making a handful of appearances — on Diane von Furstenberg’s runway; at the Versus Versace front row, next to Nicki Minaj; at the Fashion Rocks concert and at this lunch by W, a magazine in which she’s been a fixture for decades.

Heavy is the head of the girl that wears the “It” crown. And, so, what was Campbell’s advice to those hoping to one day earn the label?

She boiled down her philosophy to one simple credo: “You have to be true to your integrity and what you do,” she said. And that means: “Be where you want to be and do what you want to do. What’s really important is to be you.” Or her.

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