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For those familiar with Lincoln Pilcher and Nick Hatsatouris’ restaurant Moby Dick’s in Montauk, N.Y., their new eatery, Moby’s, located in nearby Amagansett, is very different. Gone are the late-night long lines of share-house holders angling to get through the doors and the girls in sky-high heels wobbling on top of tables.

Carolyn Murphy, Pilcher’s girlfriend, says that was precisely the point.

This story first appeared in the August 12, 2014 issue of WWD. Subscribe Today.

“That’s where last year I drew the line,” the model said she told Pilcher. “You need to tell that young lady you don’t need a lawsuit happening because her wedges are four inches too high and her maxidress is going to get caught.”

Instead, the new, refreshingly sedate Moby’s features twinkling lights and lawn games, like bean-bag toss and badminton, and attracts a new, refreshingly sedate crowd that on Saturday night drank rosé among pockets of fashionable men in seemingly similar white pants and chambray shirts — both Pilcher staples — and women in summery cocktail dresses. This time, they were at a party hosted by Net-a-porter, its sibling men’s site, Mr Porter, and Pilcher, recently described as a “bar tsar” in a recent issue of the site’s weekly newsletter, The Journal. Besides Murphy, Natalie Massenet, Greg Chait, Rachel Zoe and husband Rodger Berman, Sean MacPherson and wife Rachelle Hruska, Johan Lindeberg and Natalie Joos were there.

“I think it’s the same people [as Moby Dick’s],” Pilcher said, his long surfer locks immaculately cascading down his face. “The change is that it’s a little more grown-up. It’s crass but people are saying we left the ‘Dick’ in Montauk.”

Next to each other, Pilcher and Murphy looked ripped from the pages of a glossy magazine — he in his usual rugged ensemble, she ethereal in white. It figures — Murphy is a longtime model and Pilcher, who has modeled himself once or twice, has fashion running in his veins — his mother Nancy is the former editor of Vogue Australia. Though Murphy has posed for him as a model — he shot her for the cover of Vogue Thailand — don’t expect them to pose together anytime soon.

“We were asked to, but no, we don’t really shoot together,” she said. “I think there are some things we have to keep sacred.”

Murphy is not much of a social animal. She rarely goes out when she’s in the Hamptons, preferring instead to spend time with her daughter and close friends.

“I’m really not on the scene,” she said. “But it’s hard to avoid all of that when my boyfriend has a restaurant that most of the fashion crowd wants to come to.”

She considered this for a second.

“I guess if we were to cater to any crowd that would be it, because we at least know the sensibility and it is a pleasure to see people,” she said. There was another reason she was out — it was a bit of a prelude to an important milestone of her own, her 40th birthday, which was coming up Monday.

“Should we get shots?” she mused at one point to a friend. Bottoms up!

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