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Before Jeffrey Deitch made a late appearance at Tod’s Beverly Hills boutique on Rodeo Drive Friday for a luncheon to support MOCA, Derek Lam was the sole man at a long table full of ladies, including Rosario Dawson, Ginnifer Goodwin, Elizabeth Stewart, Jessica Chastain, Shiva Rose, Jennifer Meyer Maguire, and Kelly and Shane Lynch.

Usually, he said, it’s the other way around. “Sometimes I find that I’m in a room with all guys, and I’m like, ‘What’s wrong with this picture?’ We’re designing for women,” he said of his time in the studio.

This story first appeared in the November 23, 2010 issue of WWD. Subscribe Today.

Like any good ladies’ lunch, the conversation was lively: from men to modern art to movies. Shane Lynch had just caught the midnight showing of “Harry Potter and the Deathly Hallows: Part 1.” “It’s amazing. I cried three times,” she said.

Her mother wasn’t as avid about the series: “I saw the first one, but besides Harry, I don’t know any of the other names. I like ‘Mad Men.’”

After winding through a menu by chef Akasha of cauliflower soup and salmon, the women and Lam ascended to the third-floor showroom at Tod’s to feast on cupcakes and petit fours before leaving with bags containing bracelets for parting gifts. Chastain opened hers right away. “I didn’t want to wait until the car,” she said excitedly. “I’m like a kid at Christmas.”

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