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Opening Ceremony turned its Howard Street base into a block party on Thursday night, when an appropriately (if a bit achingly) hip crowd turned out to celebrate the boutique’s exclusive deal with South Korean brand Bean Pole to stock its Kim Jones-designed men’s collection.

Fedora- and turban-topped revelers mingled on the street with other subsets du jour: the neon-clad, the cutoff sporting, etc. Scott Schuman, of Sartorialist blog fame, was freshly returned from Stockholm (“It’s true,” he said. “Everyone there is more beautiful than the next. It’s crazy”), and there to help take it all in.

This story first appeared in the August 15, 2011 issue of WWD. Subscribe Today.

“I like this type of thing,” the blogger said, grinning over his lemonade. “Everyone’s young and happy and relaxed and having fun. There’s a fun energy here.”

Behind him, a transvestite wearing a rabbinical-style black hat stretched her legs in micromini shorts and yawned theatrically.

Food trucks lined Howard Street, including the Korean grill “mastas,” Korilla BBQ, in honor of Jones, who actually was not present. Custom-grilled cheese sandwiches, ice cream sandwiches and slushies were also on offer to guests who included Victoria Bartlett, Shala Monroque, Natasha Lyonne, Greg Krelenstein and Natalie Joos. Alcohol was only available to partygoers while they stayed inside the store, a restriction that found hipster heaven more sober than usual. Matt Kliegman and Carlos Quirarte chatted with Opening Ceremony owners Humberto Leon and Carol Lim before Theophilus London took to the stage to sing “Flying Overseas” with Solange Knowles, who had been DJing throughout the event.

“We wanted to have a party outside while it was still summer,” Lim explained. “Fun, friends, good music…it’s the spirit of the summer in New York.”

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