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More than 650 fans of Oscar de la Renta came to pay homage to the designer at the ultraprivate Fritz estate in Lake Tahoe Saturday at the 42nd annual fashion luncheon benefiting the League to Save Lake Tahoe, presented by Saks Fifth Avenue.

“I look forward to this event all year because I see my dear friends, the weather is always glorious, and I enjoy it to the maximum,” said a very relaxed de la Renta. “We are very proud and honored to be associated with the league. Thanks to this great group, the lake looks clear and so beautiful.”

This story first appeared in the August 9, 2011 issue of WWD. Subscribe Today.

Guest of honor de la Renta, on hand for his 11th year, showed his resort 2012 collection. The relaxed program of a casual lunch beneath the pines, followed by the runway presentation, was initiated by the designer’s pal Bill Blass in 1969. De la Renta made it a family event, flying in with his son-in-law, company chief executive officer Alex Bolen, and his young grandson, first-time attendee Thomas Bolen. Also celebrating fashion beside the lake and trying on Picasso-inspired jewels were Jean Larette, Amy Doyle, Karen Caldwell and Barbara Brown.

Google vice president Marissa Mayer, a prominent de la Renta client, bid $26,000 to win a package that included a new gown, lunch in New York with de la Renta and front-row seats to his fashion show. At around 3 p.m., a crush of Oscar faithfuls that included Dede Wilsey made a dash for the trunk show set up in a lavish tent.