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Shark Attack Sounds, the pseudo-rave-bacchanal thrown annually in Montauk, N.Y., by Ben Watts, Ben Pundole and Mazdack Rassi, got a makeover this go-around. This year, its 12th, the bash was scaled down from nearly 4,000 revelers to a decidedly quieter affair of 300 notables (the party’s running #shhhh hashtag never rang more true).

The location — beachside at the newly revamped Gurney’s Inn — was kept under wraps to ensure the intimacy of the affair, with the event’s Web site leaving an obscure “Coming Soon” message up until the day of the party. Those who found their way there were met by a sea of tan limbs flailing about — punctuated by inflatable shark toys and glowing foam light sticks (both branded with “#SHARKATTACK”) as well as sparklers — in front of the blaring DJ table, manned by Chelsea Leyland. Models and notables — Athena Calderone, Jenné Lombardo, Scott Lipps, Julia Restoin Roitfeld and Michael Avedon — bopped around and guzzled Watt’s WattsUp Rosé. Theophilus London’s post-Leyland performance was cut short — the party got rained out a little after 10 p.m. — prompting notables to scurry up the sand, hop in their Ubers and shuttle over to Surf Lodge.

This story first appeared in the July 8, 2014 issue of WWD. Subscribe Today.

WWD enlisted the man at the center of the thumping heart of it all — Watts himself — to document the fun while it lasted. Here, his photo diary.

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