“We want to pamper you,” said chief merchant Tracy Margolies of the feel of Saks Fifth Avenue’s new downtown location. “What we really want this [store] to be is more experiential. We have an entire floor dedicated to personal shopping, so you can really spend the day here.” And for one night only, you could even stay for dinner.
“Because the store opened during New York Fashion Week, it was a very difficult time to just have an intimate gathering for some of the key editors and influencers of New York,” said senior vice president and fashion director Roopal Patel. “So we wanted just to invite everyone to our new home and give everyone a personalized tour and celebrate downtown.”
The gathering took place on the second floor of Saks’ new space. Guests were seated for dinner at a long table next to the shoe section. Olivia and Sylvie Chantecaille, Brett Heyman, Jonathan Simkhai, Carol Lim, Humberto Leon, Dao-Yi Chow, Maxwell Osborne, Arden Wohl, Jacquelyn Jablonski, Kate Young, Tali Lennox and Ramon Martin were among those in attendance. There was chatter and excitement about being inside of a store after-hours, accompanied by acoustic covers of popular songs by the Jingle Punks.
President Marc Metrick said the Saks team used the circular setup of the downtown location to its benefit. “The goal was to make it very, when I say shoppable, that’s not the right word,” he said. “Maybe browse-able. To keep the interest going, to keep the eye wandering, to create this environment of discovery.…When you make it all the way around, you don’t even know you’ve made it around. You can do four laps before you even know you’ve gone and done it.”
“Walking around the store, you can feel the excitement from visual displays to the merchandise to just the whole lifestyle,” Margolies added. “The way that we’re approaching it is by merchandising all the lifestyle together. So you can see Balenciaga handbags with the Balenciaga ready-to-wear. It’s just a different approach to us. It’s a unique experience and it’s a compliment to what we’re doing uptown.”