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“I love jewelry,” Gretchen Mol shrugged on Tuesday night at the Swarovski Crystallized concept store on Mercer Street, where Nadja Swarovski and Carlos Miele were among the multiple hosts of the party in honor of Armand Limnander’s new book, “Brazilian Style,” as well as the larger concept of “celebrating Brazilian jewelry.”

“You know, my friends were coming, so I came,” Mol continued. “No Brazilian connection, per se, other than that I have some Brazilian friends. And who knows, maybe I’ll make some tonight.”

The actress headed for a glass case full of sparkling baubles. Kelly Rutherford, also on hand, confessed that she has been preoccupied with her latest career developments.

“I’ve got two Web sites,” Rutherford exclaimed. “One is my name, and the other is a sort of lifestyle boutique, with chefs and writers and celebrities coming together to share their tips for living well.”

Rutherford gestured at her fitted black long-sleeve dress, the waist nipped in like an Alaïa silhouette.

“This dress, for example, I was in J. Crew — investigating, for my Web site, attractive, affordable clothing — and I saw it in orange and thought, How am I going to accessorize this?” she said. “Then they brought it out in black, and I was obsessed. And I’m wearing it right now. So there you are. That type of thing.”

Other partygoers were also sartorially preoccupied. Emma Roberts cut a Mod-Sixties silhouette in a very abbreviated bronze lamé Miu Miu shift over opaque black tights.

“I saw it in the store today, and was like, ‘I have to wear that tonight,’ ” Roberts said. The young actress had been excited to meet Camila Alves, another one of the event’s hosts, who she described as “so chic.”

“It’s funny, I live in L.A., where maybe one thing happens a week, and then in New York there’s about a million parties every night,” she said. “I don’t know how people do it.”

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