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Festival dressing can be tricky business. Coachella, Sundance, Tribeca – they all have their own flavor, their own distinct sartorial vibe. But South by South West, which kicked off Friday in Austin, has yet to distill itself to a cliché yet.

There are a confluence of factors – the unfamiliar Texas climate; the innately casual nature of a festival balanced with the formality of red-carpet dressing; then there’s just plain practicality – all-day-all-night party hopping requires somewhat practical footwear. In short, a lot can go wrong.

We’ve gathered some of the ladies who got it this go-around. Our favorites? Zoey Deutch who nailed it at the “Everybody Wants Some” premiere on Friday in some frothy Rodarte and crimped hair and, Zoe Kazan who mastered quirky-chic at Saturday’s “War on Everyone” screening, working a peter pan collar, an oversize bow and a wavy blunt bob. Here, our favorite festival looks:


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