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“Picture time,” young Coco Brooks said with glee, watching from the sidelines as her mom, Amanda, patiently sat for a crowd of shutterbugs just before the screening of the new film “Miss Potter,” about the author of “Peter Rabbit,” at the Tribeca Cinemas Gallery on Thursday. That was only the beginning of the flashbulbs, however.

Once star Renée Zellweger entered the room, TV camera lights flipped on and the photographers went mad, but the actress remained patient. “I’m not going anywhere,” she said, smiling, “I’ll give everyone their shot.”

Her good humor didn’t wane, even as she was surrounded by pint-sized fans tugging on her sleeve asking for an autograph. “How about we do separate pages?” she suggested, kneeling on the floor and flipping through one girl’s empty notebook. “And how about you tell me how to spell your friend Sarah’s name.”

Zellweger’s co-star Emily Watson and director Chris Noonan stood by the afternoon tea-and-scones setup relatively unbothered. “We don’t do samovar,” Watson said, comparing the affair to traditional English tea service. “And I take my tea in a mug.”

The night before, the fashion pack headed over to the new Tod’s showroom on 15th Street to celebrate Derek Lam‘s appointment as creative director. The designer was decked out in the Italian brand’s shoes, of course. “Everything’s Tod’s,” he joked of his new top-to-toe loyalty to the label. “Hair, too.”

As for Hollywood’s starlets, they wasted no time making nice with Lam. Pal Lucy Liu strolled through the affair, while both Mischa Barton and Sienna Miller visited the showroom later in the week.

In Los Angeles, Amanda Peet and Lucky’s Marlien Rentmeester hosted a Thread Social holiday shopping party at photographer Coliena Rentmeester‘s (yes, they’re twins) Beverly Hills pad. As designing duo Beth Blake and Melissa Akey scurried by with armfuls of frocks (“We are so coming back to L.A.,” said Blake), an expectant Peet took a breather on the couch. “I haven’t had to shop for maternity clothes because Thread dresses fit me fine,” she said.

This story first appeared in the December 11, 2006 issue of WWD. Subscribe Today.

But Peet wasn’t as optimistic about her post-pregnancy wardrobe: “That’s going to be all sweatpants and button-down shirts.”

On Tuesday night in San Francisco, Louis Vuitton held a dinner to herald the glam expansion of its Union Square store. “I wish I had a salon like this at home,” said Shirley Robinson, admiring a cushy quartet of Art Deco-style ivory leather club chairs near the watches. Other partygoers milling about included Mayor Gavin Newsom, Vanessa Getty, Kimberly Bini, Tatiana Sorokko, Julie Chaiken and Denise Hale.

During the meal, which was catered by Thomas Keller, Yves Carcelle had another treat for the guests: He revealed Vuitton has commissioned Brooklyn artist Teresita Fernández to create a permanent artwork for the San Francisco store to be unveiled next fall.

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