BYE BYE BROOKE: Brooke de Ocampo is swapping the gray skies of London for the heat waves of Buenos Aires. Today, de Ocampo, her husband, Emilio, and their four children will leave the British capital, where they’ve lived for the past five years, and start afresh in Argentina. Officially, they’re moving for the Argentinean-born Emilio’s property and agriculture business, but de Ocampo says there’s more to the move. “We wanted to add a whole other dimension to the kids’ lives,” she says. “Now they can be with Emilio’s family — and their 29 cousins — in Buenos Aires, and we can take them to see things like the whale migrations in Patagonia.” For her part, de Ocampo will be working on projects for the London-based Albion Gallery of contemporary art, where she currently consults, and soaking up the Buenos Aires vibes. “It’s a hip city, with a bohemian, sexy pulse — and a real soul,” she says. “We’re all really psyched for it. I’m ready to jump right in.”

BEACH RETREAT: Stefani Greenfield is going for a triple play in the Hamptons with Scoop. Greenfield will open a 1,100-square-foot Scoop store today at 51 Newtown Lane, in the same building as her existing men’s shop. The concept is a “wear now” store that’s the quintessential beach boutique — from your djellaba kurta for day to a breezy strapless dress for evening — not to mention swimwear, beach bags and wedge espadrilles. “You come in at 4 and wear it at 6,” Greenfield said. Not to mention not having to pack for the weekend.

DRAMA QUEEN: Miuccia Prada swept into London Thursday night to host an intimate evening with friends including Rem Koolhaas, Anish and Suzanne Kapoor, Maurice and Josephine Saatchi and Marc Quinn. The group saw Gael Garcia Bernal perform in “Blood Wedding” at the Almeida Theatre. Afterwards, Bernal, Kevin Spacey and Brooke Shields (who are performing in “The Philadelphia Story” and “Chicago”, respectively) joined in the dinner for 40 in the back room at Cipriani.

This story first appeared in the May 27, 2005 issue of WWD. Subscribe Today.

RIVIERA REVELS: Fashion Rocks, the televised, music-meets-fashion event that raised more than $1.8 million for The Prince’s Trust, will take place once again — this time in Monaco. Two years ago, artists including Beyonce, Sheryl Crow, Robbie Williams and Grace Jones joined forces with designers including Giorgio Armani, Tommy Hilfiger, Versace and Stella McCartney for the first show at London’s Royal Albert Hall. This time around, the event will be held at the Grimaldi Forum on Oct. 17, but will once again feature a series of simultaneous music performances and fashion shows. Dylan Jones, editor of British GQ and chairman of Fashion Rocks, said he was looking forward to the international take on this year’s show. “We’re going to be drawing on Paris, Milan and London this time around, and we’re hoping to make it a weekend event, with parties at places like Jimmyz and on the boats docked there,” he said. Swarovski is the official sponsor, and the company also plans to introduce a special Swarovski Fashion Rocks jewelry line. “It’s going to be very fashion-driven and very rock ‘n’ roll — with a huge emphasis on rocks,” said Nadja Swarovski, vice president for international communications.

VALLEY GIRL: All eyes were pointed downward Wednesday night at Amanda Scheer Demme‘s new Tropicana Bar at the Hollywood Roosevelt Hotel — and not because of the David Hockney mural painted at the bottom of the pool. The party was to celebrate the second-season premiere of the HBO comedy “Entourage,” and most guests played it Hollywood cool; Nikki Hilton, girlfriend of “Entourage” actor Kevin Connolly, slinked around in a sparkly black Calvin Klein dress, while buddies Constance Zimmer and Tiffani Thiessen went with muted ebony ensembles by Juicy. But not so Serena Williams, whose uber-short, light-bright Dolce & Gabbana featured a loose neckline that plunged dangerously close to the equator. “You can’t miss her,” one guest hissed, “Dolce & Gabbana. WAY too small.” Williams herself seemed to embrace the fuss, mingling and chatting easily about her love for the HBO show. “It’s really hilarious,” she said. At least, that’s what we think she said. We were a little distracted.

HEY, BIG SPENDER: There may have been 21 naked ladies in the Christie’s London auction hall — wearing only their Jimmy Choos and Cartier sparklers — but the star of the evening was a Saudi Arabian businessman with a bottomless pit of a bank account. An auction of 21 photographs of celebrities — including Kate Moss, Paris Hilton, Serena Williams and Victoria Beckham — in aid of the Elton John AIDS Foundation outstripped expectations Wednesday night when the billionaire Walid Juffali snapped up the bulk of the lots. “There were some serious people out there tonight — I never expected to raise that kind of money,” said Tamara Mellon, who co-hosted the event, where guests included Elton John, David Furnish, Rosita Marlborough, Karen Groos, Ashley and Allegra Hicks, Clemmie Hambro, David Collins, Joana Schliemann and Kinvara Balfour. Mellon was ready to raise a total of $1.1 million in three auctions (co-hosted with Cartier) in London, New York and Los Angeles. Instead she rang up $2.4 million in less than an hour.

The Jeddah- and London-based Juffali, whose wife is the California model Christina Estrada, is a major fund-raiser (and friend of Elton’s) who says he plans to create a museum for the photographs — and raise further cash for African causes.

Meanwhile, Paris Hilton, who swept in after the bidding was done, said she of course loved posing naked. “It was hot! And it was for charity. Plus, if you’re wearing Jimmy Choos, you don’t need anything else.”

ACTING FANS: French actress Marion Cotillard sat front and center at the French Open Wednesday in Paris to watch fellow Frenchman Richard Gasquet win during the second round of the tournament. “I love men!” quipped the actress from under her floppy Lacoste hat. “Men’s tennis, that is.” French film legend Claude Lelouch also cheered on his countryman.

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