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Rashida Jones took a break from her New York life to come back to Bel Air to host the second annual benefit for the anti-school violence charity, Peace Games, sponsored by Coach, at her dad Quincy’s house. After the scorching weather at last year’s event, the party planners came prepared: There were a.c. vents, misters and frozen fruit to keep cool, all the better for guests to shop in the temporary boutique, where Christina Applegate, Paris Hilton and Angie Harmon scooped up armfuls of purses and Coach’s Reed Krakoff gave each guest a personal sales pitch. “There’s something here for everyone,” he said. “We try not to be too much of one thing.”

It worked for Applegate, who scooped up three purses on one arm. “One for every day of the week,” she pointed out.

This story first appeared in the July 15, 2004 issue of WWD. Subscribe Today.

Though Jones was happy to be surrounded by her L.A. buddies, including Mark Wahlberg and Nicole Richie, she couldn’t wait to get back to New York. “I miss the energy there. Everyone here gets so laid-back and lazy after a while,” she said.

Ashley Olsen, who knows a thing or two about being over Hollywood, couldn’t agree more. She was anxious to start life at NYU: “I can’t wait to get out of L.A.”