Photographers’ cameras worked overtime from the moment Kim Kardashian walked on stage for her #BlogHer16 keynote until the end.
The clicks didn’t appear to phase the reality TV star and businesswoman, who was in downtown Los Angeles for the annual conference that brings together bloggers and other influencers. She talked about her path to fame, beginning with “Keeping Up With the Kardashians,” which she pegged as one of her full-time jobs.
In a way, it’s a dream realized for Kardashian, who told the crowd that at 13 her goal was to be a cast member of MTV’s reality show “Real World,” although she had a backup: “If that didn’t pan out — the ‘Real World’ didn’t pan out — then fashion is really what I wanted to get into,” she said. “I thought that’s really where I was going to be and that’s what I was going to be doing.”
Kardashian has also, in more recent years, gotten into tech with a bevy of different apps, including Kimoji and a lifestyle app where she shares glimpses into her life as well as beauty tips. Tech was something she happened upon the more she visited a friend who lived in San Francisco, rubbing shoulders with many in the industry. That’s when she was approached by Glu Mobile Inc. chairman and chief executive officer Niccolo De Masi about making a game.
“It was right after I had my daughter and I was really evaluating my life,” she said. “I felt like my brand was kind of all over the place. And I really wanted to take it back a little bit.”
What resulted from her partnering with Glu was the 2014 release of Kim Kardashian: Hollywood, which has netted the company $157.88 million in revenue through March 31 and some 45 million downloads since its launch.
Even with all the apps, filming — either in front of or behind the camera — appears to be where Kardashian is most comfortable.
“I know reality shows don’t get the respect that I believe they deserve and that’s why I’ve loved being on one for so long,” she said. “I’ll always fight to be on as long as possible.”
She’s bringing one more reality show to viewers with a beauty blogger competition concept she’s executive producing for Lifetime. The show is currently being cast and “should be happening really soon,” according to Kardashian.
“I was on a phone call about it on the way here, adding another little prize to whoever wins, [trying to] figure out what can be really fun and exciting,” she said.