NEW YORK — The team behind Pop Burger, the Meatpacking District fast-food joint dressed up as a hip lounge, is giving the same treatment to that other late-night staple: pizza.
For Pizza Bar, owners Roy Liebenthal (founder of Cafe Tabac and Pop) and Sasha Tcherevkoff landed a spot two doors down from Pop Burger on Ninth Avenue and are operating it on much the same premise: that those who party in swank spots are likely to want their grease fix in one, too.
Opening this week, and designed by architect Ali Tayer, the place looks like a “psychedelic Eighties nightclub — like Area,” says Tcherevkoff. The hours aren’t so different from that famous spot, either: Pizza Bar will be open from 11 a.m. until 4 a.m.
At the to-go counter, regular slices are available with designer topping combos such as mushroom and mascarpone. Under swirls of black light, diners in booths can order from an expanded menu, including grilled garlic shrimp and Caesar salad.
And for those who are loath to leave the nightclub behind, there’s a back lounge upholstered in purple faux fox fur and complete with a DJ booth. Don’t worry about getting bored if the conversation isn’t scintillating: There are several screens showing cartoons and classic movies round the clock.