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Special Issue
WWD Music issue 09/04/2008

The Pussycat Dolls prepare for their second album and a world tour.

They posed the ever-so-significant question “don’tcha wish your girlfriend was hot like me?” and not only scored a multiplatinum hit, but also launched a fashion frenzy with a series of shirts and hoodies bearing the signature lyric. Now the Pussycat Dolls are in the statement game, claiming that when they grow up, they want to be famous.

This story first appeared in the September 4, 2008 issue of WWD. Subscribe Today.

Fresh off recording their sophomore effort, “Doll Domination” (Sept. 16, Interscope), Nicole Scherzinger, Jessica Sutta, Kimberly Wyatt, Ashley Roberts, Carmit Bachar and Melody Thornton are looking to raise the bar they set with their 2005 release, “PCD.”

“‘Doll Domination’ is definitely the next step for the Pussycat Dolls’ sound,” says  Dolls’ front woman Scherzinger. “We collaborated with some old friends like [recording artist and producer] Sean Garrett, and some new friends like Rodney Jerkins. It’s definitely got the club bangers, but we also have a couple of really hot ballads — and maybe a surprise or two.”

Since becoming the musical incarnation of Robin Antin’s celebrity-clad burlesque show, the Pussycat Dolls have bridged the gap between vaudeville strippers and choreographed charttoppers. With their sinewy bodies and rocker-meets-street-dancer  aesthetic, the sextet’s wardrobe runs the gamut from gravity-defying bra tops and microminis to embellished hoodies and milehigh boots. However, the underlying current of the group’s origins still peeks through.

“There are certain clothes that we wear onstage to give a nod to the older, more burlesque style of the original Pussycat Dolls, but they feel a bit more modern,” Scherzinger says. “The corsets are a bit more updated, and made of more modern fabrics — latex or patent leather, for example.”

Offstage, though, the raven-haired 30-year-old says she gravitates more toward casual, bohemian wear, influenced by her island upbringing in Honolulu. “I love big, flowy skirts,” she says. “I love cottons, linen and natural fabrics. They can be stylish, but still incredibly comfortable. That goes for shoes as well. Although  I do love the big, gorgeous heels, I’m much more comfortable in flip-flops — or better yet, barefoot.”

The Pussycat Dolls will embark on a world tour in support of their new album and are prepping for the release of their second single off “Doll Domination,” “The Part I Hate.”

Never lacking in confidence, as evidenced by their bold lyrics and come-at-me dance moves, Scherzinger makes one last self-assured declaration: “We’re going to take over the world,” she says. “Prepare for Doll domination.”

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