Bruno Frisoni is not the fashion industry’s most social European butterfly, but last week the creative director of Roger Vivier made up for lost time with a whirlwind American tour. His first order of duty occurred Wednesday, when Manhattan’s well-heeled socials did some after-hours shopping at the Madison Avenue boutique to benefit New Yorkers for Children. Afterwards, a group including Rachel Roy, Helen Schifter, Jennifer Creel, Julie Macklowe and Debbie Bancroft climbed into chauffeured SUVs, provided by the brand, and headed over to Ashley McDermott’s Park Avenue apartment for a casual buffet dinner. There, guests’ attention turned from footwear to art, namely the half a dozen or so major works covering McDermott’s walls. She and her husband, Jeff, are both big-time contemporary collectors, and this evening the couple displayed colorful pieces by Cecily Brown, Jacob Hashimoto and Eric Chan and Heather Schatz, who are readying an exhibit for Lever House in the spring.

The following day, Frisoni jetted to Los Angeles in time for another dinner, this one hosted by Southern California social Anne Crawford at her Hancock Park home. As Eric Eisner and his pals played big band music on the back patio, guests like Shiva Rose, Rosetta Getty and Suzanne Saperstein (Vivier’s top couture customer) drifted through Crawford’s manicured gardens while Frisoni chatted away. “I like this Los Angeles life, it’s very relaxed, no?” he said.

This story first appeared in the October 28, 2008 issue of WWD. Subscribe Today.

Ladies whose shoe habits were still left unsatiated hit Neiman Marcus Beverly Hills on Friday, where Frisoni hosted a luncheon in a portion of the shoe department, which was designed to mimic his Paris office, full of mismatched antiques and curios.

Immediately afterwards, the designer hopped a flight back home to Paris. But there’s no rest for the weary. Today he flies to Milan. Clearly his shoes were made for walking.

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