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SOUTHAMPTON, N.Y. — In an attempt, perhaps, to make good on an onslaught of publicity for renting Denise Rich’s house this summer for $550,000, Anna Anisimova, a 19-year-old New York University student, hosted a benefit at the estate on Saturday night for the school’s Mental Illness Prevention Center.

“They came to me and said we’d love to use your house,” said Anisimova, who was wearing a glamorous red halter dress by Emanuel Ungaro that seemed more suited to the red carpet than a clambake. “I wanted to stand out,” she reasoned of her look of the night.

Anisimova is the ex-model daughter of Vasily Anisimov, a Russian financier and real-estate developer. She recently purchased two of Diane Von Furstenberg’s buildings in the Meatpacking District for $23 million for luxury condos.

Anisimova said her fashion tastes range from Roberto Cavalli to Yves Saint Laurent, her new favorite. “The boutique in Moscow is amazing,” she added.

Eleanor Lembo dropped by before heading to Tinsley Mortimer’s birthday party; Olivia Chantecaille and Eric Villency came for a few minutes and went to dinner; Debbie Bancroft and Beth Rudin de Woody took a lay of the land and walked over to Tony Pilaro’s house for a party, catered by Daniel Boulud, in celebration of the Parrish Art Museum, and Lizzie Grubman, who was handling the p.r. for the event, filmed a segment for her new reality television show on MTV.

Anisimova didn’t appear to last very long at the event either, but she explained how much she’s enjoyed staying at Rich’s house with friends. (Rich, herself, is reportedly vacationing.)

“We go swimming, we take a sauna and a steam, we have barbecues,” she said. She’s also just finished reading “The Financier” by Theodore Dreiser; is planning, this fall, to change out of her communications major at NYU, though to what, she’s not sure; and is about to embark on starting a lingerie company with Anna Levy, who’s getting her masters in education. They have already hired two designers.

This story first appeared in the August 17, 2004 issue of WWD. Subscribe Today.

“I don’t want to tell too much about it,” Anisimova said. “But I happen to be a big fan of lingerie. It’s going to be fabulous.”

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