PARK CITY, Utah — There wasn’t a flake of fresh snow on the ground, but that didn’t stop some of those in town for the Sundance Film Festival from hitting the slopes. Rachel Weisz spent two hours snowboarding before heading down the mountain to attend the premiere of “Confidence,” the film she stars in with Dustin Hoffman and Edward Burns. “I like Sundance,” she said between puffs on a cig. “It so bohemian.”

She’s right, for the most part. During Sundance, Park City seems like Hollywood minus the attitude, with everyone wearing jeans or, like Christy Turlington, big duck boots. But things changed when Jennifer Lopez, Britney Spears and P. Diddy rolled into town. “I’ve never seen a stretch limo at Sundance before,” sniffed one attendee. Suffice it to say, the overtly glam didn’t get the velvet-rope treatment when they turned up at parties around town, entourages in tow.

This story first appeared in the January 23, 2003 issue of WWD. Subscribe Today.

But then, Sundance is supposed to be all about the films. “Pieces of April,” starring Katie Holmes, Patricia Clarkson and Derek Luke, started a ferocious bidding war, as did “Thirteen,” starring Holly Hunter and Evan Rachel Wood. And while audiences were confused by “The Singing Detective,” Robert Downey Jr. and Holmes won raves for their performances.

Beyond skiing and the screening rooms, shopping and snapping up freebies are favorite Sundance pastimes, with Levi’s, Diesel and Seven all in town. Also camped out in the Seven lodge was Imitation of Christ’s Danny Seo, who was hanging rhinestone “FF” — as in fur-free — necklaces around various anti-fur personalities. “Birds of Prey” star Ashley Scott wore hers to the festival. “It’s an anti-violence approach,” she said, “but I’m not militant. It could mean ‘friends forever.’”

Thanks to the overabundance of swag, many people joked that the necklaces also stood “For Free.”

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