Manhattan boIte GoldBar isn’t afraid of overkill: not only does the establishment feature gold-leafed ceilings, walls lined with gilded skulls and an actual bar that’s gold-plated, but its Saturday night DJ is named — what else? — Izzy Gold.

Still, according to Gold (whose real name is Francesco Civetta), that last bit is pure coincidence. “I came up with that name about a year and a half ago before I started working at GoldBar,” the baby-faced 26-year-old explains. “Izzy Gold was Rocky Marciano’s boxing promoter. I was watching TV with my friends and [a character] says, ‘Izzy Gold is on the corner,’ and we all thought, ‘That’s a cool name,'” Gold recalls.

This story first appeared in the March 31, 2008 issue of WWD. Subscribe Today.

Since July, Gold’s been spinning for a crowd that has included Lenny Kravitz, Cameron Diaz and John Mayer, who Gold says “will ask me to play things, but mumbles, so I’m like, ‘Get a pen and paper and write it down.'”

When he’s not taking requests — which typically he does for only “really cool celebrities and pretty girls” — Gold is offering his own eclectic playlists. He spins Elvis as often as Britney and is most proud of his mash-up of Naughty by Nature’s “Hip-Hop Hooray” and Lynyrd Skynyrd’s “Sweet Home Alabama.” A pairing which, he claims, “almost got me shot.”

Like his song choices, Gold’s techniques are similarly old school. He doesn’t work off a Mac like some of his tech-savvy peers — instead toting around two cases jam-packed with mix CDs. “I should be using the computer, but I haven’t gotten around to teaching myself yet,” he admits.

The New York City native has been spinning this way since he was 15 — first at high school dances, and then, after meeting Scott Sartiano during a night out with his older brother, at Sartiano’s now defunct 203 Spring Street. Fashion week parties for designers like Cynthia Rowley and Catherine Malandrino followed. After graduation, Gold tried a year at Wheaton College in Massachusetts, then dropped out before heading back to the New York nightlife scene. Last year he launched a T-shirt line that sells at boutiques such as Blue & Cream and Atrium.

Now he’s working on becoming a recording artist. During fashion week in February, Gold tested out his new single, the Kid Rock-esque “White Line Warriors,” on the GoldBar crowd — lyrics include “Izzy Gold spinning in the club.” Capital Records execs caught wind of the track and it will be released in May. An additional 11 tracks will be available later this year.

But all of this doesn’t distract Gold from his main DJ gig, which he finds very lucrative. “One night I made $180 off of these Swedish people who wanted ‘Take on Me’,” he recalls. “I played it, like, three times just to shut them up.”